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Master Affiliate Marketing Terms

The complete guide to affiliate marketing terms. Learn SaaS metrics, commission structures, and business growth terms.

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Affiliate Basics

Core concepts and fundamentals of affiliate marketing

5 terms
SaaS Metrics

Key performance indicators and business metrics for SaaS companies

6 terms
SaaS Business

Software as a Service business models, pricing, and strategies

4 terms
Analytics & Tracking

Tools and methods for measuring and attributing marketing performance

4 terms
Payments & Payouts

Commission processing, payment systems, and payout methods

10 terms
Marketing Strategies

Digital marketing tactics and promotional strategies for affiliate success

7 terms
Ecommerce Platforms

Online selling platforms and marketplace integrations

6 terms
Performance Metrics

Advanced analytics and optimization metrics for affiliate campaigns

6 terms
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All 48 terms

Featured Terms

Affiliate
Affiliate Basics

An individual or company that promotes another business's products or services in exchange for a commission on sales or actions.

Affiliate Marketing
Affiliate Basics

A performance-based marketing strategy where businesses reward affiliates for each customer brought through the affiliate's marketing efforts.

Affiliate Payment Processing
Payments & Payouts

Learn how affiliate payment processing works. Understand payment methods, payout schedules, and commission tracking for affiliate programs.

Amazon Associates
Ecommerce Platforms

Amazon's affiliate marketing program that allows partners to earn commissions by promoting Amazon products.

Annual Recurring Revenue (ARR)
SaaS Metrics

The yearly value of recurring revenue from subscriptions, providing a clear view of business growth and revenue predictability.

Application Programming Interface (API)
SaaS Business

A set of protocols and tools that allows different software applications to communicate and share data with each other.

Affiliate

An individual or company that promotes another business's products or services in exchange for a commission on sales or actions.

Affiliate Basics
Affiliate Marketing

A performance-based marketing strategy where businesses reward affiliates for each customer brought through the affiliate's marketing efforts.

Affiliate Basics
Affiliate Payment Processing

Learn how affiliate payment processing works. Understand payment methods, payout schedules, and commission tracking for affiliate programs.

Payments & Payouts
Amazon Associates

Amazon's affiliate marketing program that allows partners to earn commissions by promoting Amazon products.

Ecommerce Platforms
Annual Recurring Revenue (ARR)

The yearly value of recurring revenue from subscriptions, providing a clear view of business growth and revenue predictability.

SaaS Metrics
Application Programming Interface (API)

A set of protocols and tools that allows different software applications to communicate and share data with each other.

SaaS Business
Attribution

Understand affiliate attribution models. Learn how to accurately track which affiliates drive sales and conversions. Essential guide for SaaS.

Analytics & Tracking
Chargeback

A reversal of a credit card payment initiated by the cardholder through their bank, which can result in commission clawbacks for affiliates.

Payments & Payouts
Churn Rate

The percentage of customers who cancel or downgrade their subscriptions within a specific time period.

SaaS Metrics
Clawback

The recovery or reversal of previously paid affiliate commissions due to refunds, chargebacks, cancellations, or other qualifying events.

Payments & Payouts
Click-Through Rate (CTR)

The percentage of people who click on a specific link compared to the total number of people who view the content.

Performance Metrics
Commission

The payment or percentage of sale that an affiliate earns for successfully promoting a merchant's product or service.

Affiliate Basics
Commission Structure

The framework that defines how affiliates are compensated, including rates, tiers, and payment conditions.

Payments & Payouts
Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.

Marketing Strategies
Conversion Rate

The percentage of visitors who complete a desired action, such as making a purchase or signing up for a service.

Performance Metrics
Conversion Tracking

The process of monitoring and recording when visitors complete desired actions, essential for measuring affiliate marketing performance.

Analytics & Tracking
Customer Acquisition Cost (CAC)

The total cost of acquiring a new customer, including all sales and marketing expenses divided by the number of customers acquired.

SaaS Metrics
Customer Lifetime Value (LTV)

The total revenue a business expects to generate from a customer throughout their entire relationship.

SaaS Metrics
Dropshipping

A retail fulfillment method where stores don't keep products in stock but instead transfer customer orders to suppliers who ship directly.

Ecommerce Platforms
Earnings Per Click (EPC)

Understand Earnings Per Click (EPC) and how it measures affiliate performance. Learn to calculate and optimize EPC for better ROI.

Performance Metrics
Email Marketing

The practice of sending commercial messages to a group of people via email to promote products, services, or build relationships.

Marketing Strategies
Escrow Payment

A payment arrangement where commissions are held by a neutral third party until certain conditions are met, providing security for both affiliates and merchants.

Payments & Payouts
Free Trial

A limited-time period where users can access premium software features at no cost to evaluate the product before purchasing.

SaaS Business
Freemium

A pricing model where a basic version of software is offered for free, with premium features available through paid subscriptions.

SaaS Business
Influencer Marketing

A form of marketing that focuses on using key leaders to drive brand messages to the larger market through their established audiences.

Marketing Strategies
Lifetime Value (LTV)

The total revenue generated from a customer or visitor throughout their entire relationship with your business.

Performance Metrics
Marketplace

An online platform where multiple vendors can sell their products or services, often featuring built-in affiliate programs.

Ecommerce Platforms
Merchant

The business or company that sells products or services and partners with affiliates to promote their offerings in exchange for commissions.

Affiliate Basics
Minimum Payout Threshold

The minimum amount of commissions an affiliate must earn before they can request or receive a payout from the affiliate program.

Payments & Payouts
Monthly Recurring Revenue (MRR)

The predictable revenue a SaaS business expects to receive every month from its subscription customers.

SaaS Metrics
Net Payment Terms

The time period between when a commission is earned and when payment is actually made to the affiliate, typically expressed as Net 30, Net 60, etc.

Payments & Payouts
Paid Advertising

Marketing strategy that involves paying for ad placements to reach target audiences across various digital platforms.

Marketing Strategies
Payment Method

The specific way affiliates receive their commission payments, such as bank transfer, PayPal, check, or other electronic payment systems.

Payments & Payouts
Recurring Commission

A commission structure where affiliates continue to earn money from customers they refer for as long as those customers remain active subscribers or make repeat purchases.

Payments & Payouts
Referral

The act of directing potential customers to a merchant's products or services, typically through recommendations, links, or promotional content.

Affiliate Basics
Return on Ad Spend (ROAS)

A marketing metric that measures the revenue generated for every dollar spent on advertising.

Performance Metrics
Return on Investment (ROI)

A performance measure used to evaluate the efficiency of an investment, calculated as the gain or loss relative to the amount invested.

SaaS Metrics
Revenue Per Visitor (RPV)

Calculate and optimize Revenue Per Visitor (RPV) for your affiliate program. Improve conversion rates and increase earnings per visitor.

Performance Metrics
Search Engine Optimization (SEO)

The practice of optimizing content and websites to rank higher in search engine results pages for relevant keywords.

Marketing Strategies
Shopify

A leading e-commerce platform that allows businesses to create and manage online stores, offering built-in affiliate tracking capabilities.

Ecommerce Platforms
Social Media Marketing

The use of social media platforms to promote products, build brand awareness, and engage with target audiences.

Marketing Strategies
Social Warfare

A WordPress plugin designed to help websites increase social media engagement by adding customizable social sharing buttons and tools to content.

Marketing Strategies
Software as a Service (SaaS)

A cloud-based software delivery model where applications are hosted remotely and accessed via the internet, typically through subscription pricing.

SaaS Business
Stripe Connect

A Stripe product that enables platforms to pay out funds to third parties, commonly used for affiliate commission payments.

Payments & Payouts
Subscription Box

A recurring delivery service that sends curated products to customers on a regular schedule, often with affiliate partnership opportunities.

Ecommerce Platforms
Tracking Link

A unique URL that identifies and tracks traffic, clicks, and conversions from a specific affiliate's promotional efforts.

Analytics & Tracking
UTM Parameters

Tags added to URLs that help track the effectiveness of marketing campaigns in analytics tools like Google Analytics.

Analytics & Tracking
WooCommerce

An open-source e-commerce plugin for WordPress that powers millions of online stores worldwide.

Ecommerce Platforms

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