Master Affiliate Marketing Terms

An individual or company that promotes another business's products or services in exchange for a commission on sales or actions.

Deceptive practices by affiliates or third parties to generate illegitimate commissions, including fake clicks, fraudulent leads, cookie stuffing, and unauthorized brand bidding.

A performance-based marketing strategy where businesses reward affiliates for each customer brought through the affiliate's marketing efforts.

Learn how affiliate payment processing works. Understand payment methods, payout schedules, and commission tracking for affiliate programs.

A structured partnership arrangement where businesses reward external partners (affiliates) for driving sales, leads, or traffic through tracked referral links.

Amazon's affiliate marketing program that allows partners to earn commissions by promoting Amazon products.

The yearly value of recurring revenue from subscriptions, providing a clear view of business growth and revenue predictability.

A set of protocols and tools that allows different software applications to communicate and share data with each other.

Understand affiliate attribution models. Learn how to accurately track which affiliates drive sales and conversions. Essential guide for SaaS.

A reversal of a credit card payment initiated by the cardholder through their bank, which can result in commission clawbacks for affiliates.

The percentage of customers who cancel or downgrade their subscriptions within a specific time period.

The recovery or reversal of previously paid affiliate commissions due to refunds, chargebacks, cancellations, or other qualifying events.

The percentage of people who click on a specific link compared to the total number of people who view the content.

The payment or percentage of sale that an affiliate earns for successfully promoting a merchant's product or service.

The framework that defines how affiliates are compensated, including rates, tiers, and payment conditions.

A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.

The percentage of visitors who complete a desired action, such as making a purchase or signing up for a service.

The process of monitoring and recording when visitors complete desired actions, essential for measuring affiliate marketing performance.

The length of time a tracking cookie remains active on a visitor's browser, determining how long an affiliate can receive credit for a referral after the initial click.

The total cost of acquiring a new customer, including all sales and marketing expenses divided by the number of customers acquired.

The total revenue a business expects to generate from a customer throughout their entire relationship.

A retail fulfillment method where stores don't keep products in stock but instead transfer customer orders to suppliers who ship directly.

Understand Earnings Per Click (EPC) and how it measures affiliate performance. Learn to calculate and optimize EPC for better ROI.

The practice of sending commercial messages to a group of people via email to promote products, services, or build relationships.

A payment arrangement where commissions are held by a neutral third party until certain conditions are met, providing security for both affiliates and merchants.

A limited-time period where users can access premium software features at no cost to evaluate the product before purchasing.

A pricing model where a basic version of software is offered for free, with premium features available through paid subscriptions.

A form of marketing that focuses on using key leaders to drive brand messages to the larger market through their established audiences.

The total revenue generated from a customer or visitor throughout their entire relationship with your business.

An online platform where multiple vendors can sell their products or services, often featuring built-in affiliate programs.

The business or company that sells products or services and partners with affiliates to promote their offerings in exchange for commissions.

The minimum amount of commissions an affiliate must earn before they can request or receive a payout from the affiliate program.

The predictable revenue a SaaS business expects to receive every month from its subscription customers.

The time period between when a commission is earned and when payment is actually made to the affiliate, typically expressed as Net 30, Net 60, etc.

Marketing strategy that involves paying for ad placements to reach target audiences across various digital platforms.

The specific way affiliates receive their commission payments, such as bank transfer, PayPal, check, or other electronic payment systems.

A commission structure where affiliates continue to earn money from customers they refer for as long as those customers remain active subscribers or make repeat purchases.

The act of directing potential customers to a merchant's products or services, typically through recommendations, links, or promotional content.

A marketing metric that measures the revenue generated for every dollar spent on advertising.

A performance measure used to evaluate the efficiency of an investment, calculated as the gain or loss relative to the amount invested.

Calculate and optimize Revenue Per Visitor (RPV) for your affiliate program. Improve conversion rates and increase earnings per visitor.

The practice of optimizing content and websites to rank higher in search engine results pages for relevant keywords.

A leading e-commerce platform that allows businesses to create and manage online stores, offering built-in affiliate tracking capabilities.

The use of social media platforms to promote products, build brand awareness, and engage with target audiences.

A WordPress plugin designed to help websites increase social media engagement by adding customizable social sharing buttons and tools to content.

A cloud-based software delivery model where applications are hosted remotely and accessed via the internet, typically through subscription pricing.

A Stripe product that enables platforms to pay out funds to third parties, commonly used for affiliate commission payments.

A recurring delivery service that sends curated products to customers on a regular schedule, often with affiliate partnership opportunities.

A unique URL that identifies and tracks traffic, clicks, and conversions from a specific affiliate's promotional efforts.

Tags added to URLs that help track the effectiveness of marketing campaigns in analytics tools like Google Analytics.

An open-source e-commerce plugin for WordPress that powers millions of online stores worldwide.