Return on Investment (ROI)

Return on Investment (ROI)

Return on Investment (ROI) is a performance metric used to evaluate the efficiency and profitability of an investment. In affiliate marketing, ROI helps determine whether affiliate programs generate sufficient returns to justify their costs.

Calculating ROI

Basic ROI Formula

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment × 100

Affiliate Marketing ROI

Affiliate ROI = (Revenue from Affiliates - Affiliate Program Costs) / Affiliate Program Costs × 100

Example Calculation

• Revenue generated: $100,000
• Affiliate commissions paid: $20,000
• Program management costs: $5,000
• Total costs: $25,000
• ROI = ($100,000 - $25,000) / $25,000 × 100 = 300%

Industry ROI Benchmarks

Affiliate Marketing ROI

• Excellent: 400%+ ROI
• Good: 200-400% ROI
• Acceptable: 100-200% ROI
• Poor: Below 100% ROI

Calculate your affiliate program ROI with our tools:

• Stripe Affiliate ROI Calculator: Complete ROI analysis
• Commission Calculator: Optimize commission structures

Ready to maximize your affiliate marketing ROI? Start by accurately measuring your current returns.