Earnings Per Click (EPC)

Earnings Per Click (EPC)

Earnings Per Click (EPC) is a crucial metric that helps affiliates compare the profitability of different offers and optimize their promotional strategies. EPC provides insight into how much money you can expect to earn from each visitor you send to an affiliate offer.

Calculating EPC

Basic EPC Formula

EPC = Total Commissions Earned / Total Clicks Sent

Example Calculation

• Total clicks sent: 1,000
• Total commissions: $500
• EPC = $500 / 1,000 = $0.50

7-Day EPC

Many affiliate networks report 7-day EPC, which includes all commissions generated within 7 days of clicks:

7-Day EPC = Commissions from last 7 days / Clicks from last 7 days

EPC Benchmarks by Industry

SaaS/Software

• Low: $0.10-$1.00
• Average: $1.00-$5.00
• High: $5.00-$20.00+

Digital Products

• Low: $0.05-$0.50
• Average: $0.50-$2.00
• High: $2.00-$10.00+

Physical Products

• Low: $0.01-$0.10
• Average: $0.10-$0.50
• High: $0.50-$2.00+

Factors Affecting EPC

Offer Quality

• Conversion rate: Higher converting offers = higher EPC
• Commission rate: Higher commissions = higher EPC
• Product price: Higher priced products typically have higher EPC
• Recurring commissions: Subscription products can have very high EPC

Traffic Quality

• Targeted audience: Relevant traffic converts better
• Traffic source: Some sources convert better than others
• Content quality: Better content pre-sells more effectively
• Trust factors: Established trust improves conversions

Ready to maximize your EPC? Learn how to choose high-converting offers and optimize your promotional strategies.