Revenue Per Visitor (RPV)

Revenue Per Visitor (RPV)

Revenue Per Visitor (RPV) is a comprehensive metric that measures how much money you generate from each person who visits your website or content. For affiliates, RPV helps evaluate the overall profitability of traffic sources and content strategies.

Calculating RPV

Basic RPV Formula

RPV = Total Revenue / Total Unique Visitors

Example Calculation

• Monthly revenue: $5,000
• Monthly unique visitors: 10,000
• RPV = $5,000 / 10,000 = $0.50

Page-Specific RPV

Page RPV = Revenue from Page / Unique Page Visitors

RPV Benchmarks

Content Websites

• Low: $0.01-$0.10
• Average: $0.10-$0.50
• High: $0.50-$2.00+

Product Review Sites

• Low: $0.25-$1.00
• Average: $1.00-$5.00
• High: $5.00-$20.00+

SaaS Comparison Sites

• Low: $1.00-$5.00
• Average: $5.00-$15.00
• High: $15.00-$50.00+

Improving RPV

Content Optimization

• High-value content: Create content that attracts buyers
• Internal linking: Guide visitors to high-converting pages
• Content upgrades: Capture emails for nurturing
• Multiple monetization: Use various revenue streams

Traffic Optimization

• SEO targeting: Target buyer-intent keywords
• Paid traffic: Invest in high-converting traffic sources
• Email marketing: Drive repeat visits from subscribers
• Social media: Build engaged communities

Ready to increase your RPV? Learn strategies to maximize the value of every visitor to your site.