“Linkjolt made affiliate programs easy for us. Some of the other platforms were very difficult and clunky to use, but this UI is so simple and it just works. Highly recommend!”
Link Tracking
Coupon Tracking
Webhook Attribution
30-Day Cookie Window
What is Conversion Tracking?
Conversion tracking attributes every sale to the affiliate who drove it. Learn how it works with links, coupon codes, and payment webhooks.
Conversion Tracking Flow
1
Click
Customer clicks affiliate's unique link
2
Store
Tracking params saved in cookies for 30 days
3
Purchase
Customer completes checkout on your site
4
Webhook
Stripe sends payment data to LinkJolt
5
Tracked
Sale matched to affiliate, commission created
Example Tracking Link:
yoursite.com?tc=ABC123&aff=sarah_m
What is Conversion Tracking?
Know Which Affiliate Drives Each Sale
Conversion tracking is the backbone of any affiliate program. It's how you attribute sales to the correct affiliate, calculate commissions, and ensure everyone gets paid fairly.
When a customer clicks an affiliate's unique link or uses their coupon code, tracking parameters are captured. When they purchase, that sale is automatically linked to the affiliate for commission.
Start Tracking ConversionsAttribution Methods
Two ways to track conversions
Link-Based Tracking
Unique URLs with tracking parameters stored in cookies
Conversion Tracked
Customer: john@email.com
Affiliate: Sarah Mitchell
+$9.90
Coupon-Based Tracking
Stripe coupons mapped to affiliates - no cookies needed
Coupon Applied
SARAH20
→ Sarah Mitchell
20% OFF
Both methods
Same accurate attribution
How LinkJolt Works
Two-Part Tracking System
LinkJolt uses attribution to identify which affiliate referred the customer, then webhooks to capture the actual sale. Both parts work together automatically.
1
Attribution — Which affiliate referred them?
Link Attribution
How affiliates are identified
Affiliates share unique tracking links. When clicked, the affiliate ID is stored in cookies for 30 days until the customer buys.
Unique links per affiliate
30-day cookie window
Dual storage (cookies + localStorage)
Works across your entire site
Coupon Attribution
Cookie-free alternative
Affiliates share coupon codes instead of links. When used at checkout, the coupon maps the sale to the right affiliate.
No cookies required
Perfect for podcasters
Works with Stripe coupons
Instant attribution
2
Conversion Capture — Record the sale
Webhook Capture
How sales are recorded
Stripe, Paddle, Polar or Creem sends a webhook when customers pay. LinkJolt receives it and matches the sale to the affiliate using cookie data or coupon.
Real-time updates
Stripe, Paddle & Polar support
Automatic commission calc
Handles refunds too
Link
or
Coupon
Webhook
Sale Tracked
Conversion Analytics
Last 30 days
Live
Conversions
247
+12%
Revenue
$24,680
+8%
Clicks
3,842
+24%
Affiliates
34
+3
Recent Conversions
E
Emma Watson
via Sarah M. • 2m ago
$99
$19.80
J
John Smith
via Mike R. • 15m ago
$199
$39.80
L
Lisa Chen
via Sarah M. • 1h ago
$49
$9.80
Real-Time Conversion Analytics
Live Dashboard
Watch conversions happen in real-time. See clicks, sales, and commissions update instantly. Know exactly which affiliates are driving results.
Live Updates
Conversions appear instantly as they happen
Commission Tracking
Automatic calculation based on your rules
Per-Affiliate Breakdown
See performance by individual affiliate
How It Works
From Click to Commission in 6 Steps
Here's exactly how conversion tracking works in LinkJolt
1
Customer Clicks Affiliate Link
A potential customer clicks an affiliate's unique tracking link. Parameters are captured and stored in cookies and localStorage.
2
Tracking Parameters Stored
The tracking code (tc) and affiliate ID (aff) are saved with a 30-day expiry. This ensures attribution survives browsing sessions.
3
Customer Makes Purchase
When the customer checks out, the tracking script adds a client_reference_id to the Stripe session containing the affiliate data.
4
Webhook Sends Conversion
Stripe, Paddle, Polar or Creem sends a webhook to LinkJolt with the sale details. We extract the affiliate data and create the conversion record.
5
Commission Calculated
Based on your campaign settings (percentage or fixed), the commission is automatically calculated and added to the affiliate's pending earnings.
6
Affiliate Gets Paid
Approve the commission and pay via Stripe Connect. The affiliate receives funds directly to their bank account.
Benefits
Why Choose LinkJolt for Tracking
Built specifically for SaaS affiliate programs
Real-Time Tracking
Sales appear instantly in your dashboard. No delays, no manual reconciliation.
Fraud Detection
Rule-based fraud prevention blocks suspicious conversions automatically.
Recurring Commissions
Track subscription renewals and pay affiliates on every payment.
Detailed Analytics
See clicks, conversions, and revenue per affiliate, campaign, and time period.
Dual Tracking Methods
Use links, coupons, or both. Works with any checkout flow.
Multi-Page Support
Tracking persists across your entire site, not just the landing page.
What People Say About Us
Don’t just take our word for it. Hear from some of our satisfied customers!
“We've increased our conversion rates by 37% since we started using LinkJolt. The tracking features and instant payouts alone are worth the price! .”
“The dashboard gives our team the insights we need to work more efficiently and help our partners earn more money. ”
“I really appreciate how quick you are to respond and how willing to work with me you've been throughout our setup process.”
“This is f***ing awesome!! Haha sorry for the language but really happy with how you guys reply to everything and were able to implement changes so quickly and I really see that you're trying to make it as good possible for the people using it.”
“Thanks for your help, I'm glad everything is working as it should.”
Simple Pricing, Powerful Tracking
Start your 7-day free trial. 0% transaction fees on all plans.
✓ No hidden fees✓ Cancel anytime✓ 0% transaction fees
3.5 months free with annual billing
| Find your fit.Let others sell your product for you. Every plan starts with a | For small teamsStarter | Most popularProfessional | For scale-upsUltimate |
|---|---|---|---|
| Your program | |||
| Affiliate-driven sales / month | Up to $5,000 | Up to $25,000 | Up to $50,000 |
| Active campaigns | 5 | Unlimited | Unlimited |
| Active affiliates | 10 | Unlimited | Unlimited |
| Staff seats | × Not included | 2 | 20 |
| Analytics data retention | 3 months | 12 months | 12 months |
| Tracking & growth | |||
| Affiliate tracking | Standard | Advanced | Advanced |
| Fraud protection | Standard | Enhanced | Enhanced |
| Stripe payout integration | ✓ Included | ✓ Included | ✓ Included |
| Bulk payouts | ✓ Included | ✓ Included | ✓ Included |
| Affiliate discovery | × Not included | ✓ Included | ✓ Included |
| Custom commission structures | × Not included | ✓ Included | ✓ Included |
| Developer API | × Not included | Read + setup | Full access |
| MCP Server | × Not included | Read + setup | Full access |
| Direct affiliate & staff chat | × Not included | × Not included | ✓ Included |
| Your brand & support | |||
| Branded affiliate signup pages | × Not included | ✓ Included | ✓ Included |
| Affiliate portal on your domain | × Not included | × Not included | ✓ Included |
| Remove the Linkjolt badge | × Not included | × Not included | ✓ Included |
| Support | Priority Chat + Email | Priority Chat + Email | |
More automation with Professional & Ultimate
Auto-approve affiliates and automate payout management. Commission tiers: up to 5 on Professional, up to 10 on Ultimate.
Doing more than $50,000 a month in sales?
See the Scale plan The Scale plan has unlimited tracked sales for a flat $249 a month on monthly billing, $199.20/mo, billed annually.
FAQ
Conversion Tracking FAQs
Everything you need to know about tracking affiliate conversions
What is conversion tracking?
Conversion tracking is the process of attributing a sale or signup to the marketing source that drove it. In affiliate marketing, it means tracking when a customer purchases through an affiliate's unique link or coupon code, so you know exactly which affiliate to pay commission to.
How does affiliate conversion tracking work?
When a customer clicks an affiliate link, tracking parameters are stored in cookies and localStorage. When they make a purchase, your payment processor (Stripe, Paddle, Polar or Creem) sends a webhook to LinkJolt with these parameters, which matches the sale to the correct affiliate for commission.
What tracking methods does LinkJolt support?
LinkJolt supports three methods: (1) Link-based tracking using URL parameters stored in cookies for 30 days, (2) Coupon-based tracking with Stripe coupons mapped to affiliates, and (3) Webhook-based conversion tracking from Stripe, Paddle, Polar and Creem for real-time attribution.
How long does the tracking cookie last?
LinkJolt uses a 30-day attribution window. This means if a customer clicks an affiliate link and makes a purchase within 30 days, the affiliate will receive credit. We also use localStorage as a backup to ensure tracking survives cookie clears.
Can I track conversions without cookies?
Yes! LinkJolt offers coupon-based tracking as a cookieless alternative. Affiliates share unique coupon codes, and when customers use them at checkout, the sale is automatically attributed to the affiliate who owns that code.
Do I need to write code to set up tracking?
You'll need to add a small JavaScript tracking script to your website (one line of code). After that, everything else is automated - conversions are tracked via webhooks from your payment processor.
