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✓ Google Analytics
✓ Unlimited Links
✓ Campaign Tracking

UTM Link Builder

Create trackable UTM links for Google Analytics. Free tool to build campaign URLs with custom UTM parameters for better marketing attribution.

Build Your UTM Link

The destination URL for your campaign

Where is the traffic coming from?

What type of traffic is this?

What campaign is this promoting?

Paid keywords (optional)

Differentiate ads or links (optional)

Generated UTM Link

https://example.com/

💡 Tip: Test your UTM links in Google Analytics to verify they're tracking correctly

Quick Examples

Email Newsletter

Click to apply

Social Media

Click to apply

Paid Search

Click to apply

Affiliate

Click to apply

Understanding UTM Parameters

Learn what each UTM parameter does and how to use them effectively

Required
utm_source

Identifies the source of your traffic (e.g., google, newsletter, facebook)

Examples: google, facebook, newsletter, twitter, linkedin

Required
utm_medium

Identifies the medium (e.g., email, cpc, social, banner)

Examples: email, cpc, social, banner, organic

Required
utm_campaign

Identifies the specific campaign name

Examples: spring-sale, product-launch, webinar-promo

Optional
utm_term

Identifies paid search keywords (optional)

Examples: saas-software, affiliate-tool, marketing-platform

Optional
utm_content

Differentiates similar content or links (optional)

Examples: header-link, footer-cta, sidebar-banner

Why Use UTM Parameters?

Google Analytics Ready

Generate UTM links that integrate seamlessly with Google Analytics for comprehensive tracking.

Campaign Tracking

Track the performance of specific marketing campaigns across different channels and mediums.

Traffic Source Insights

Identify which traffic sources drive the most conversions and optimize your marketing spend.

Instant Generation

Create unlimited UTM links instantly without any technical knowledge or coding required.

Embeddable

Embed This Builder

Add this UTM link builder to your website or blog. Help your audience create trackable campaign URLs.

<iframe src="https://www.linkjolt.io/embed/utm-builder" width="100%" height="550" frameborder="0"></iframe>

Free to embed on any website

Light and dark theme support

Responsive design works everywhere

UTM Link Builder

Create trackable campaign URLs

Generated URL
Copy
https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer-sale
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Cleo

Cleo

Founder at Genebreak

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$19.99/month

Up to $5,000/month earned from affiliates

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What's included
  • 5 active campaigns

  • 50 affiliate invites per month

  • 10 active affiliates

  • Advanced analytics (3-month data retention)

  • Email support

  • Standard affiliate tracking

  • Fraud detection system

  • Stripe payout integration

  • Affiliate program discovery

  • Unlimited campaigns

  • Unlimited affiliate invites

  • Unlimited affiliates

  • Custom commission structures

  • Bulk payouts

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$39.99/month

Up to $25,000/month earned from affiliates

0% Transaction Fees

What's included
  • Unlimited active campaigns

  • Unlimited affiliates

  • Unlimited affiliate invites

  • Advanced analytics (12-month data retention)

  • Priority chat and email support

  • Advanced affiliate tracking

  • Enhanced fraud detection

  • Stripe payout integration

  • Custom commission structures

  • Auto-approve affiliates option

  • Bulk payouts

  • Affiliate program discovery

  • Automated payout management

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For Scale-Ups
$99.99/month

Up to $100,000/month earned from affiliates

0% Transaction Fees

What's included
  • Unlimited active campaigns

  • Unlimited affiliates

  • Unlimited affiliate invites

  • Advanced analytics (12-month data retention)

  • Priority chat and email support

  • Advanced affiliate tracking

  • Enhanced fraud detection

  • Stripe payout integration

  • Custom commission structures

  • Auto-approve affiliates option

  • Bulk payouts

  • Affiliate program discovery

  • Automated payout management

$0.00 due today

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Affiliate registration is completely free! Your partners can sign up and start promoting your products without any subscription fees.

FAQ

Frequently Asked Questions

Everything you need to know about UTM parameters

What are UTM parameters?

UTM parameters are tags added to URLs that help you track where your traffic comes from. They work with Google Analytics to show you which campaigns, sources, and mediums drive the most conversions.

How many UTM parameters can I use?

There are 5 standard UTM parameters: utm_source (required), utm_medium, utm_campaign, utm_term, and utm_content. You can use any combination of these to track your marketing efforts.

Will UTM parameters affect SEO?

No, UTM parameters won't affect your SEO. Google treats URLs with different UTM parameters as the same page. However, use canonical tags if you're concerned about duplicate content.

How does LinkJolt help with link tracking?

LinkJolt goes beyond UTM parameters - we provide full affiliate tracking with commission management, real-time analytics, fraud detection, and automated payouts through Stripe Connect.

Track More Than Just Campaigns

LinkJolt helps you track affiliate referrals, manage commissions, and scale your SaaS referral program

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