The destination URL for your campaign
Where is the traffic coming from?
What type of traffic is this?
What campaign is this promoting?
Paid keywords (optional)
Differentiate ads or links (optional)
https://example.com/
💡 Tip: Test your UTM links in Google Analytics to verify they're tracking correctly
Email Newsletter
Social Media
Paid Search
Affiliate
Learn what each UTM parameter does and how to use them effectively
Identifies the source of your traffic (e.g., google, newsletter, facebook)
Examples: google, facebook, newsletter, twitter, linkedin
Identifies the medium (e.g., email, cpc, social, banner)
Examples: email, cpc, social, banner, organic
Identifies the specific campaign name
Examples: spring-sale, product-launch, webinar-promo
Identifies paid search keywords (optional)
Examples: saas-software, affiliate-tool, marketing-platform
Differentiates similar content or links (optional)
Examples: header-link, footer-cta, sidebar-banner
Generate UTM links that integrate seamlessly with Google Analytics for comprehensive tracking.
Track the performance of specific marketing campaigns across different channels and mediums.
Identify which traffic sources drive the most conversions and optimize your marketing spend.
Create unlimited UTM links instantly without any technical knowledge or coding required.
Add this UTM link builder to your website or blog. Help your audience create trackable campaign URLs.
<iframe src="https://www.linkjolt.io/embed/utm-builder" width="100%" height="550" frameborder="0"></iframe>Free to embed on any website
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Create trackable campaign URLs

Cleo
Founder at Genebreak
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Priority chat and email support
Advanced affiliate tracking
Enhanced fraud detection
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Custom commission structures
Auto-approve affiliates option
Bulk payouts
Affiliate program discovery
Automated payout management
$0.00 due today
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Everything you need to know about UTM parameters
UTM parameters are tags added to URLs that help you track where your traffic comes from. They work with Google Analytics to show you which campaigns, sources, and mediums drive the most conversions.
There are 5 standard UTM parameters: utm_source (required), utm_medium, utm_campaign, utm_term, and utm_content. You can use any combination of these to track your marketing efforts.
No, UTM parameters won't affect your SEO. Google treats URLs with different UTM parameters as the same page. However, use canonical tags if you're concerned about duplicate content.
LinkJolt goes beyond UTM parameters - we provide full affiliate tracking with commission management, real-time analytics, fraud detection, and automated payouts through Stripe Connect.
LinkJolt helps you track affiliate referrals, manage commissions, and scale your SaaS referral program
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