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Ecommerce Platforms

Marketplace

An online platform where multiple vendors can sell their products or services, often featuring built-in affiliate programs.
Updated 1/15/2025
2 examples

Marketplace

A marketplace is a multi-vendor platform where various sellers offer their products or services to customers. Major marketplaces often have affiliate programs, allowing marketers to earn commissions by promoting products from multiple vendors.

Types of Marketplaces

Product Marketplaces

  • Amazon: Largest global marketplace
  • eBay: Auction and fixed-price marketplace
  • Etsy: Handmade and vintage items
  • Walmart: Retail marketplace

Digital Marketplaces

  • App stores: Mobile application marketplaces
  • Software marketplaces: SaaS and software tools
  • Course marketplaces: Online education platforms
  • Stock marketplaces: Photos, videos, graphics

Service Marketplaces

  • Freelance platforms: Upwork, Fiverr, Freelancer
  • Local services: TaskRabbit, Thumbtack
  • Professional services: Legal, consulting, marketing
  • Creative services: Design, writing, video

Marketplace Affiliate Strategies

Product Promotion

  • Niche focus: Specialize in specific product categories
  • Seasonal campaigns: Holiday and event-based promotions
  • Deal hunting: Promote sales and special offers
  • Review content: Create honest product reviews

Platform Promotion

  • Seller recruitment: Attract new vendors to platforms
  • Buyer education: Teach marketplace navigation
  • Tool recommendations: Promote marketplace tools
  • Success stories: Share vendor success cases

Ready to monetize marketplace trends? Learn which marketplaces offer the best affiliate opportunities.

Examples
1

A tech blogger promotes software from various SaaS marketplaces

2

A deal site features products from multiple e-commerce marketplaces

Previous

WooCommerce

Next

Amazon Associates

Table of Contents
MarketplaceTypes of MarketplacesProduct MarketplacesDigital MarketplacesService MarketplacesMarketplace Affiliate StrategiesProduct PromotionPlatform Promotion
Related Terms

Amazon Associates

Amazon's affiliate marketing program that allows partners to earn commissions by...

Commission

The payment or percentage of sale that an affiliate earns for successfully promo...
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