Attribution
Attribution is the process of determining which marketing touchpoints and channels deserve credit for driving conversions and sales. In affiliate marketing, proper attribution ensures affiliates receive accurate commissions and merchants understand which partners drive the most value.
Types of Attribution Models
Single-Touch Attribution
First-Touch Attribution
- Definition: All credit goes to the first marketing interaction
- Best for: Brand awareness campaigns
- Affiliate impact: Credits the first affiliate in customer journey
- Limitation: Ignores nurturing and conversion assistance
Last-Touch Attribution
- Definition: All credit goes to the final interaction before conversion
- Best for: Direct response marketing
- Affiliate impact: Credits the affiliate who closed the sale
- Limitation: Ignores awareness and consideration phases
Multi-Touch Attribution
Linear Attribution
- Definition: Credit distributed equally across all touchpoints
- Calculation: 100% ÷ Number of Interactions
- Best for: Long sales cycles with multiple influences
- Affiliate impact: All affiliates in journey receive equal credit
Time-Decay Attribution
- Definition: More credit to recent interactions
- Logic: Interactions closer to conversion are more valuable
- Best for: Shorter consideration periods
- Affiliate impact: Recent affiliates receive higher commissions
LinkJolt Attribution System
Dual Attribution Model
LinkJolt uses both link-based and coupon-based attribution:
Link Attribution
- Tracking codes: Unique identifiers in URLs
- Real-time tracking: Instant click recording
- Cross-domain support: Works across merchant properties
- Mobile compatibility: App and mobile web support
Coupon Attribution
- Automatic detection: Recognizes affiliate coupon usage
- Backup attribution: When link tracking fails
- Fraud prevention: Validates coupon authenticity
- Multiple attempts: Handles coupon retry scenarios
Ready to improve your attribution tracking? LinkJolt provides:
- Dual attribution systems: Link and coupon tracking
- Real-time reporting: Instant attribution visibility
- Fraud protection: Validated conversion tracking
- Flexible windows: Customizable attribution periods
Start optimizing your attribution →