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Affiliate Tracking for Gumroad

Run your own affiliate program on top of Gumroad. One Ping URL and one script, then every sale is attributed, every commission calculated, and your affiliates paid.

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THE SHORT ANSWER

Can you run your own affiliate program on Gumroad?

Yes. Gumroad has its own built-in affiliate feature, which works and costs nothing, but it keeps you inside Gumroad: affiliates are managed there, commissions are flat percentages, and there is no portal you control. LinkJolt runs alongside it using Gumroad's Ping, adding your own branded affiliate portal, recurring commissions, coupon attribution, fraud checks and automated payouts.

Most affiliate platforms only track Stripe and Paddle, which is why Gumroad sellers struggle to find one. See how the options compare in our tracking software comparison.

What you get

Ping-based tracking, no code

Paste one Ping URL into Gumroad and every sale reaches LinkJolt automatically. There are no events to pick, and attribution is confirmed server-side rather than in the browser.

Gumroad links enhanced automatically

Our tracking script spots gumroad.com and gum.co links on your page and attaches the affiliate attribution to them. You do not edit your buy buttons.

Memberships and subscriptions

Gumroad memberships can pay the original affiliate on renewals as well as the first sale, with a cap by month or payment count if you want one.

Coupon code attribution

Give each affiliate a discount code as well as a link. Podcast and video audiences who never click still get credited to the right partner.

Rule-based fraud checks

Self-referral detection on email, IP and device signals, plus duplicate order protection, running on every conversion.

A portal for your affiliates

Partners get their own branded dashboard with links, codes, live earnings and payout setup, included on every plan.

Setup

Four steps, about ten minutes

1
Create your LinkJolt campaign

Sign up, create a campaign with your commission terms, and open the Integration Hub to find your webhook URL.

2
Add the tracking script

Paste one script tag into your site. It captures affiliate clicks and enhances any gumroad.com or gum.co links it finds.

3
Create your Gumroad secret

In LinkJolt open Settings, then Payment Providers, and add a Gumroad webhook secret. There is a generator if you want one. Then copy the Ping URL shown there.

4
Paste the Ping URL into Gumroad

In Gumroad go to Settings, then Advanced, find the Ping section, paste the URL into the Ping endpoint field and click Update Settings.

The tracking script

<script src="https://www.linkjolt.io/api/tracking.js?id=YOUR_MERCHANT_ID"></script>

Your Gumroad Ping URL

https://www.linkjolt.io/api/webhooks/gumroad?merchant=YOUR_MERCHANT_ID&token=YOUR_TOKEN

Your real Ping URL, including the token, is shown in Settings and Payment Providers. A ping without the token is rejected.

FAQ

Gumroad affiliate tracking FAQs

What sellers ask before setting a program up

Can I run my own affiliate program on Gumroad?

Yes. Gumroad includes a built-in affiliate feature at no cost, and it works well for simple percentage commissions managed inside Gumroad. LinkJolt runs alongside it through Gumroad's Ping, adding a branded affiliate portal, recurring commissions on memberships, coupon-code attribution, fraud checks and automated payouts.

How does LinkJolt track Gumroad sales?

Through Gumroad's Ping. You paste one Ping URL into Gumroad under Settings and Advanced, and Gumroad notifies LinkJolt of every sale automatically. There are no events to select, and because the sale is confirmed server-side, ad blockers and cleared cookies cannot lose it.

Why does the Ping URL contain a token?

The token is derived from the Gumroad secret you create in LinkJolt, and it is how we verify a ping genuinely came from your store. Pings that arrive without it are rejected, so copy the full URL from Settings and Payment Providers rather than typing it by hand.

Do I need to change my Gumroad links?

No. The LinkJolt tracking script detects gumroad.com and gum.co links on your pages and attaches affiliate attribution to them automatically, so your existing buttons and embeds keep working unchanged.

Does it work with Gumroad memberships?

Yes. Recurring commissions are configurable per campaign, so the original affiliate can be paid on membership renewals as well as the first sale, with a cap by number of months or number of payments if you want one.

How do I pay affiliates for Gumroad sales?

Automated payouts run through Stripe Connect: your saved card funds the payout and Stripe transfers each affiliate their share, reaching the US, UK, EEA, Canada and Switzerland. For affiliates elsewhere, export a mass-payout CSV for PayPal or Wise.

What does it cost?

Plans start at $19.99 a month with 0% transaction fees on affiliate revenue, and there is a 3-day free trial. Gumroad tracking is included on every plan rather than gated to a higher tier.

Works with Gumroad

Launch your Gumroad affiliate program

From $19.99 a month with 0% transaction fees on every plan.

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