Affiliate Rejection Email Template

Overview

Not every affiliate application will be a good fit. This template helps you decline applications professionally while maintaining goodwill and leaving the door open for future collaboration.

---

How to Use This Template

Copy and send via your email client. This template is for manual or automated sending through your existing email tools.

💡 Pro Tip: With LinkJolt, managing affiliate applications is streamlined — you can approve or decline applicants directly from your dashboard, and focus your time on high-quality affiliates who find you through our discovery marketplace.

---

Email Template

Subject Line Options:

• Update on Your [COMPANY_NAME] Affiliate Application
• Your Affiliate Application Status
• [COMPANY_NAME] Affiliate Program — Application Update

---

Email Body:

Hi [AFFILIATE_NAME],

Thank you for your interest in the [COMPANY_NAME] Affiliate Program and for taking the time to apply.

After reviewing your application, we've decided not to move forward at this time.

---

Why Applications Aren't Approved

While we can't provide specific feedback on individual applications, common reasons include:

• Website or content not aligned with our target audience
• Insufficient content or traffic at this time
• Content quality or presentation concerns
• Promotional methods that don't align with our guidelines

---

This Isn't Goodbye

Our requirements may change, and your platform may evolve. We encourage you to reapply in [REAPPLY_PERIOD] if:

• You've grown your audience or content
• Your niche becomes more aligned with our products
• You have new promotional channels to share

---

Alternative Ways to Engage

Even without affiliate status, you can still:

🎁 Use our product — [TRIAL_OR_DISCOUNT_LINK] 📧 Subscribe to our newsletter — [NEWSLETTER_LINK] 🐦 Follow us on social — [SOCIAL_LINKS]

---

Questions?

If you believe there's been an error or have questions, reply to this email and we'll take another look.

Thank you again for your interest in [COMPANY_NAME].

Best regards,

[YOUR_NAME] [YOUR_TITLE] [COMPANY_NAME]

---

How to Use This Template

Best Practices

1. Be prompt — Send within 1-2 business days of reviewing
2. Be professional — Maintain a respectful tone
3. Don't over-explain — You don't need to justify the decision
4. Leave the door open — Good affiliates may improve over time

Key Variables

Variable	Description	Example
[AFFILIATE_NAME]	Applicant's name	John
[COMPANY_NAME]	Your company name	Acme Inc.
[REAPPLY_PERIOD]	When they can reapply	3-6 months
[TRIAL_OR_DISCOUNT_LINK]	Product link	https://yoursite.com/try

When to Use Different Versions

Standard Rejection (use this template):

• New applicant, not a fit right now

Soft Rejection with Potential:

• Add: "We see potential in your [specific channel]. Please reapply once you have [specific milestone]."

Firm Rejection (policy violation):

• Skip the "reapply" section
• Be direct about why (spam site, adult content, etc.)

---

Alternative Subject Lines

Subject	Tone
Update on Your Affiliate Application	Professional, neutral
Your Affiliate Application Status	Direct
Thank You for Applying	Softer
Re: [COMPANY_NAME] Affiliate Program	Reply-style

---

Common Rejection Reasons

When reviewing applications, consider these flags:

Concern	Why It Matters
No website/low traffic	Can't drive meaningful volume
Unrelated niche	Wrong audience fit
Coupon/deal focus	May attract low-quality traffic
Incomplete application	Lack of professionalism
Spam indicators	Risk to brand reputation
Previous violations	Trust concerns

---

FAQ

Should I give specific reasons for rejection?

Generally, no. Specific reasons can lead to arguments or gaming the system. Keep it general but professional.

What if they reply asking why?

You can provide brief, constructive feedback if it's clear-cut (e.g., "Your site is in the fitness niche, but we sell B2B software"). Avoid lengthy debates.

Should I allow reapplication?

Yes, unless there's a serious issue (fraud, brand-damaging content). Affiliates grow, and today's rejection could be tomorrow's top partner.

Can I automate this?

Yes, but review applications manually first. Auto-rejections based solely on metrics can miss nuance.