Affiliate Welcome Email Template

Overview

Send this email when approving a new affiliate to your program. A great welcome email sets the tone for the partnership and helps affiliates start promoting quickly.

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How to Use This Template

Copy and use in your email client or marketing tool. This template is designed to be sent manually or through your existing email automation (Mailchimp, ConvertKit, etc.).

💡 Pro Tip: LinkJolt automates affiliate discovery — affiliates can find and apply to your program through our marketplace, and you can discover quality affiliates looking for programs like yours. Once they're approved, use this template to welcome them personally.

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Email Template

Subject Line Options:

• Welcome to the [COMPANY_NAME] Affiliate Program! 🎉
• You're In! Here's How to Start Earning with [COMPANY_NAME]
• Your [COMPANY_NAME] Affiliate Account is Ready

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Email Body:

Hi [AFFILIATE_NAME],

Great news — your application to the [COMPANY_NAME] Affiliate Program has been approved! 🎉

We're excited to have you on board. Here's everything you need to start earning commissions.

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Your Affiliate Details

Commission Rate	[COMMISSION_RATE]% per sale
Cookie Duration	[COOKIE_DURATION] days
Minimum Payout	[MINIMUM_PAYOUT]
Payment Schedule	[PAYMENT_SCHEDULE]

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Quick Start Guide

Step 1: Access Your Dashboard

Log in to your affiliate dashboard to grab your unique tracking links:

[DASHBOARD_LINK]

Step 2: Get Your Links

Your unique affiliate link is:

[AFFILIATE_LINK]

Step 3: Start Promoting

Here are some ideas to get started:

• Share your affiliate link on your blog or website
• Create a product review or comparison post
• Share on social media with your honest experience
• Include in your email newsletter (with disclosure)

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Resources to Help You Succeed

📚 Promotional Materials: [ASSETS_LINK]

• Banners, logos, and product images
• Pre-written social media posts
• Email swipe copy

📋 Brand Guidelines: [BRAND_GUIDELINES_LINK]

• Logo usage rules
• Approved messaging

📖 Affiliate FAQ: [FAQ_LINK]

• Common questions answered
• Best practices and tips

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Important Reminders

✅ Disclose your affiliate relationship — Add "affiliate link" or similar disclosure near your links (required by FTC guidelines)

✅ Be honest — Only recommend [COMPANY_NAME] if you genuinely believe it helps your audience

✅ Stay updated — We'll email you about new features, promotions, and commission opportunities

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Need Help?

Our affiliate team is here for you:

📧 Email: [AFFILIATE_SUPPORT_EMAIL] 💬 Response Time: Within 24-48 hours

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Thanks for joining us. We can't wait to see what you create!

Best,

[YOUR_NAME] [YOUR_TITLE] [COMPANY_NAME]

P.S. — Top affiliates earn [TOP_AFFILIATE_EARNINGS] per month. Ready to join them?

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How to Use This Template

Before Sending

1. Replace all [BRACKETED] variables with your actual information
2. Test all links to ensure they work
3. Personalize where possible (use their name, mention their website)

Key Variables

Variable	Description	Example
[AFFILIATE_NAME]	Affiliate's first name	Sarah
[COMPANY_NAME]	Your company name	Acme Software
[COMMISSION_RATE]	Commission percentage	25
[COOKIE_DURATION]	Cookie window in days	30
[DASHBOARD_LINK]	Link to affiliate dashboard	https://app.yoursite.com/affiliate
[AFFILIATE_LINK]	Their unique tracking URL	https://yoursite.com/?ref=abc123

Automation Tips

Most affiliate platforms can automatically send this email when you approve an affiliate. Set up:

1. Trigger: Affiliate status changed to "Approved"
2. Delay: Send immediately
3. Dynamic fields: Map affiliate name, link, etc.

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Subject Line A/B Tests

Try these variations:

Subject Line	Best For
Welcome to the [COMPANY_NAME] Affiliate Program!	Professional tone
🎉 You're approved! Start earning with [COMPANY_NAME]	Casual, friendly
Your affiliate account is ready — here's your link	Action-oriented
[AFFILIATE_NAME], welcome to the team!	Personalized

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FAQ

When should I send this email?

Immediately after approving the affiliate application. Speed matters — affiliates are most motivated right after applying.

Should I include all this information?

Yes! Affiliates often ask the same questions. Proactively answering them reduces support requests and helps them start faster.

Can I automate this email?

Absolutely. Most affiliate platforms support automated approval emails. Customize the template in your platform's email settings.