Influencer Partnership Agreement Template

Overview

This Influencer Partnership Agreement template is designed for sponsored content campaigns and collaborations. Unlike ongoing ambassador relationships, this covers specific campaign deliverables.

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Influencer Partnership Agreement

INFLUENCER PARTNERSHIP AGREEMENT

This Influencer Partnership Agreement ("Agreement") is entered into as of [EFFECTIVE_DATE] by and between:

Brand: [COMPANY_NAME], located at [COMPANY_ADDRESS] ("Brand" or "Company")

Influencer: [INFLUENCER_NAME], known as [SOCIAL_HANDLE], located at [INFLUENCER_ADDRESS] ("Influencer" or "Creator")

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1. Campaign Overview

1.1 Campaign Name: [CAMPAIGN_NAME]

1.2 Campaign Objective: [CAMPAIGN_OBJECTIVE - e.g., "Product launch awareness for [PRODUCT]"]

1.3 Campaign Period: [START_DATE] to [END_DATE]

1.4 Products/Services: [PRODUCT_DESCRIPTION]

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2. Deliverables

Influencer agrees to create and publish the following content:

Content Schedule

Deliverable	Platform	Format	Due Date	Publish Date
[DELIVERABLE_1]	[PLATFORM]	[FORMAT]	[DATE]	[DATE]
[DELIVERABLE_2]	[PLATFORM]	[FORMAT]	[DATE]	[DATE]
[DELIVERABLE_3]	[PLATFORM]	[FORMAT]	[DATE]	[DATE]

Content Specifications

Instagram Feed Post:

• High-quality photo or carousel (up to [NUMBER] images)
• Caption minimum [WORD_COUNT] words
• Tag @[BRAND_HANDLE]
• Include [HASHTAGS]
• Include FTC disclosure (#ad or paid partnership)

Instagram Stories:

• [NUMBER] story frames
• Include swipe-up link (if available) or link sticker
• Tag @[BRAND_HANDLE]
• Include "Paid partnership" disclosure

TikTok Video:

• [LENGTH] seconds minimum
• Native TikTok format (vertical)
• Include [HASHTAGS]
• Include FTC disclosure
• Use trending sounds if appropriate

YouTube Video:

• [LENGTH] minute dedicated video OR [LENGTH]-second integration
• Include product link in description
• Verbal disclosure of sponsorship
• Check "includes paid promotion" box

Blog Post:

• Minimum [WORD_COUNT] words
• [NUMBER] original images
• SEO optimized for [KEYWORDS]
• Include affiliate/tracking links
• Clear disclosure at beginning

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3. Compensation

3.1 Total Compensation: [TOTAL_AMOUNT]

3.2 Payment Schedule:

Milestone	Amount	Due
Upon signing	[AMOUNT_1] ([PERCENT]%)	Within [DAYS] days
Upon content approval	[AMOUNT_2] ([PERCENT]%)	Within [DAYS] days
Upon publishing	[AMOUNT_3] ([PERCENT]%)	Within [DAYS] days

3.3 Performance Bonus (if applicable):

Metric	Target	Bonus
Engagement rate	[TARGET]%	[BONUS]
Video views	[TARGET]	[BONUS]
Click-throughs	[TARGET]	[BONUS]
Sales/conversions	[TARGET]	[BONUS]

3.4 Payment Method: [PAYMENT_METHOD - PayPal, bank transfer, etc.]

3.5 Product Gifting: Influencer will receive [PRODUCT_DETAILS] valued at [VALUE] for use in content creation.

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4. Content Approval Process

4.1 Draft Submission:

• Influencer submits draft content [APPROVAL_DAYS] days before scheduled publish date
• Drafts should include: copy/script, visual concept, and any hashtags/links

4.2 Brand Review:

• Brand will provide feedback within [REVIEW_DAYS] business days
• Maximum [REVISION_ROUNDS] rounds of revisions included

4.3 Final Approval:

• Content may not be published without Brand's written approval
• Approval via email constitutes written approval

4.4 Expedited Review:

• For time-sensitive content, Brand will review within [EXPEDITED_HOURS] hours

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5. Content Guidelines

5.1 Required Elements:

• Product must be clearly visible/mentioned
• Brand messaging: [KEY_MESSAGES]
• Call to action: [CTA]
• Links/codes: [TRACKING_LINK] or code [PROMO_CODE]

5.2 Brand Voice:

• Tone should be [TONE - authentic, professional, fun, etc.]
• Align with brand values: [VALUES]
• See Brand Guidelines in Exhibit A

5.3 Prohibited Content:

• No competitive products visible
• No controversial topics: [LIST]
• No [OTHER_RESTRICTIONS]

5.4 FTC Compliance:

• All content MUST include proper FTC disclosure
• Use #ad, #sponsored, or platform's paid partnership feature
• Disclosure must be clear and conspicuous

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6. Usage Rights

6.1 Influencer Content License: Brand receives a [LICENSE_TYPE] license to use Influencer's content for:

Use	Included	Duration
Brand social media reposting	✓	[DURATION]
Brand website	✓	[DURATION]
Email marketing	[Y/N]	[DURATION]
Paid advertising/boosting	[Y/N]	[DURATION]
Print materials	[Y/N]	[DURATION]
Third-party use	[Y/N]	[DURATION]

6.2 Extended Usage: For uses beyond this Agreement, parties will negotiate additional compensation.

6.3 Influencer Rights: Influencer retains ownership and may use content in their portfolio and future pitches.

6.4 Attribution: Brand will credit @[SOCIAL_HANDLE] when reusing content, where practical.

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7. Exclusivity

7.1 Category Exclusivity: During the Campaign Period plus [EXCLUSIVITY_PERIOD] days after, Influencer will not promote:

• Direct competitors in the [PRODUCT_CATEGORY] space
• Specifically: [COMPETITOR_LIST]

7.2 No Exclusivity: [Alternative: This Agreement does not include exclusivity requirements.]

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8. Representations and Warranties

8.1 Influencer Represents:

• Follower counts and engagement metrics are genuine (no purchased followers)
• Will create original content (not plagiarized)
• Has full rights to any music, images, or third-party content used
• Will comply with platform terms of service
• Will comply with FTC guidelines

8.2 Brand Represents:

• Has rights to all brand assets provided
• Products are as described and safe for use
• Will provide materials and information in a timely manner

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9. Confidentiality

Both parties agree to keep confidential:

• Campaign details until public launch
• Compensation terms
• Non-public business information
• Any information marked confidential

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10. Termination

10.1 Termination for Convenience: Either party may terminate with [NOTICE_DAYS] days written notice. Influencer will be paid for work completed.

10.2 Termination for Cause: Either party may terminate immediately if the other:

• Materially breaches this Agreement
• Engages in conduct damaging to the other's reputation
• Fails to meet deadlines after written notice

10.3 Effect of Termination:

• Completed and approved content may still be used per Section 6
• Unreimbursed expenses will be paid within [DAYS] days
• Products received may be kept by Influencer

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11. Limitation of Liability

11.1 NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, CONSEQUENTIAL, OR PUNITIVE DAMAGES.

11.2 BRAND'S TOTAL LIABILITY SHALL NOT EXCEED THE TOTAL COMPENSATION UNDER THIS AGREEMENT.

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12. General Terms

12.1 Independent Contractor: Influencer is an independent contractor, not an employee.

12.2 Taxes: Influencer is responsible for all applicable taxes.

12.3 Governing Law: This Agreement is governed by the laws of [GOVERNING_LAW].

12.4 Dispute Resolution: Disputes resolved through [METHOD] in [LOCATION].

12.5 Entire Agreement: This Agreement constitutes the entire understanding.

12.6 Amendments: Changes must be in writing and signed by both parties.

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Signatures

BRAND:

Name: _______________________

Title: _______________________

Date: _______________________

Signature: _______________________

INFLUENCER:

Legal Name: _______________________

Social Handle: _______________________

Date: _______________________

Signature: _______________________

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Exhibit A: Brand Guidelines

[Attach brand guidelines]

Exhibit B: Approved Hashtags and Links

[List approved hashtags and tracking links]

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How to Use This Template

1. Fill in campaign details - Clearly define deliverables and timeline
2. Specify compensation - Be clear about amounts and payment schedule
3. Define usage rights - Important for paid advertising use
4. Include brand guidelines - Attach as Exhibit A
5. Review with legal counsel - Especially for larger campaigns

Key Variables to Customize

Variable	Description	Example
[TOTAL_AMOUNT]	Total campaign payment	$2,500
[DELIVERABLE_1]	First content piece	1 Instagram Reel
[APPROVAL_DAYS]	Days before publish for draft	5
[LICENSE_TYPE]	Exclusive/non-exclusive	Non-exclusive
[EXCLUSIVITY_PERIOD]	Days of competitor restriction	30